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Examining the role of friction in lead generation


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Just reading a blog post that has some really great information regarding lead generation for both b2c and b2b.

friction is defined as psychological resistance to a given element in the sales process. Prospects experience friction in numerous ways, including perceiving forms or step sequences as too arduous and complex or simply not wanting to read large blocks of text. For the most part, marketers perceive friction as negative page elements that should, if possible, be minimized.



When talking about Debt Settlement Leads, Each dial represents an approach to the role friction plays in lead generation.

* Decreasing, or “dialing down” friction, results in increased lead quantity.
* Increasing, or “dialing up” friction, creates increased lead quality.

Lead generation strategies typically focus on increasing lead volume. One of our recent tests examined whether it was possible to optimize to increase both the quantity and quality of leads.


Need Debt Settlement Leads ? Contact us Today.

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